Who Are We

Vision Statement

The Algoma Kinniwabi Travel Association positions the Algoma region as an internationally recognized iconic Canadian travel destination.

Mission Statement

The Algoma Kinniwabi Travel Association is a not-for-profit tourism industry organization that supports the growth of tourism through partnership, product development, research, education and marketing.


This Association is a stand-alone organization that has four full-time employees. The office is located in Sault Ste. Marie, Ontario. The geographic area is from the town of Spanish to Sault Ste. Marie to White River, up to Hearst to Chapleau to Elliot Lake and Spanish.  The geographic size is approximately 28,000 square miles.

The Association is a not-for-profit incorporated association that represents members and partners located within its geographic borders. Its membership is as diverse as the tourism product located here, from small privately-owned motels to branded full-service motels, to fishing lodges and soft outdoor outfitters, retail and attractions.

The Algoma Kinniwabi Travel Association is an organization that has been representing the tourism industry in Algoma since 1974. Throughout its 49 years in business, Algoma has undergone many changes, at Board and staffing levels and programming. Through the hard work and dedication of staff, the Board of Directors and our consistent support from the industry we are considered leaders in tourism in Northern Ontario.

The Staff

Heather Bot – Executive Director
Rob LaRue – Marketing Manager
Cory St. Pierre – Packaging Coordinator & Sales
Cassidy Lowen – Executive Assistant

The Board of Directors

Mark Graves – Thessalon (President)
Al Errington – Chapleau (Vice President)
Karen Bittner – Blind River (Treasurer)

Alana Kenopic – Sault Ste. Marie
Robin MacIntyre – Searchmont
Alex Patterson – Wawa
Ken Johnston – White River
Jennifer King-Callon – Dubreuilville
Julie Roy – Hearst
Robin Sutherland – Mississagi Valley
Pat Peterson – Bruce Mines
Adam Vallee – St. Joseph Island
Tricia McDonald – Elliot Lake
Carole Blaquiere – Batchawana

Ex-Officio Board Members:

Lisa McPherson – Destination Ontario – Northern Office
David MacLachlan – Destination Northern Ontario
Elia Marini – Parks Canada
Kathy Fisher – Heritage & Culture

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