Who Are We

Our Vision Statement

The Algoma Kinniwabi Travel Association positions the Algoma region as an internationally recognized iconic Canadian travel destination.

Our Mission Statement

The Algoma Kinniwabi Travel Association is a not-for-profit tourism industry organization that supports the growth of tourism through partnership, product development, research, education and marketing.


This Association is a stand-alone organization that has four full-time employees. Our office is located in Sault Ste. Marie, Ontario. Our geographic area is from the town of Spanish to Sault Ste. Marie to White River, up to Hearst to Chapleau to Elliot Lake and Spanish.  The geographic size is approximately 28,000 square miles.

We are a not-for-profit incorporated association that represents members and partners located within its geographic borders. Our membership is as diverse as the tourism product located here, from small privately-owned motels to branded full-service motels, to fishing lodges and soft outdoor outfitters.

The Algoma Kinniwabi Travel Association is an organization that has been representing the tourism industry in Algoma since 1974. Throughout our 47 years in business, Algoma has undergone many changes, at Board and staffing levels and programming. In 2013, we updated our brand. Our re-brand changed our marketing look and feel and took into account the new regional model now developed in the province. It has been a great decade for our organization and through the hard work of staff, the Board of Directors and our consistent support from the industry we are considered leaders in tourism in Northern Ontario.

Our Staff

Heather Bot – Executive Director
Rob LaRue – Marketing Manager
Cory St. Pierre – Packaging Coordinator & Sales
Cassidy Lowen – Executive Assistant

Our Board of Directors

Mark Graves – Thessalon (President)
Al Errington – Chapleau (Vice President)
Rob Murphy – Spanish (Treasurer)
Alana Kenopic – Sault Ste. Marie
Robin MacIntyre – Searchmont
Alex Patterson – Wawa
Ken Johnston – White River
Jennifer King-Callon – Dubreuilville
Donna Agich – Hornepayne
Julie Roy – Hearst
Robin Sutherland – Mississagi Valley
Pat Peterson – Bruce Mines
Adam Vallee – St. Joseph Island
Karen Bittner – Blind River
Tricia McDonald – Elliot Lake
Carole Blaquiere – Batchawana

Ex-Officio Board Members:

Lisa McPherson – Destination Ontario – Northern Office
David MacLachlan – Destination Northern Ontario
Alisha Rosset – Parks Canada
Kathy Fisher – Heritage & Culture

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